Seto-yaki is a type of pottery produced in the Seto City area, Aichi Prefecture.

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Seto has been uninterruptedly producing pottery for about 1,000 years, making it a rare production area in the world doing so. The Japanese term for it, "setomono", is used as a generic term for pottery in general, which shows the important role this production area has played in the history of Japanese pottery.

Alongside with Shigaraki-yaki, Tokoname-yaki, Tamba-yaki, Bizen-yaki, and Echizen-yaki, which were established in the same period, the tradition of Seto-yaki has been handed down to the present day as one of the "Six Ancient Kilns of Japan".

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The Asemi Co. Seto-yaki cups are made by the artisan Tatsunobu Kato.